I bring value to the MBA marketing classroom in at least three different ways. First, I create a vibrant learning community around the principle that business can be an extraordinary vehicle for positive change in society. Second, I focus on how a sustainable system for business and society can be designed. And third, I drive marketing concepts that shape business and policy across a wide variety of industries.
Professor Ela Veresiu brings value to the marketing classroom in at least three different ways. First, she creates a vibrant learning community around the principle that business can be more inclusive of under-represented groups. Second, she focuses on experiential learning to empower her students. Third, she drives marketing concepts that shape more inclusive and diverse business strategies and public policies across a wide variety of industries.
Veresiu, Ela (2019), “Marketing Gendernomics,” 12-week elective.
Veresiu, Ela (2015), “Gender and Management,” 12-week elective course re-designed for the Liberal Arts and Professional Studies Undergraduate Program, York University, Toronto.
Veresiu, Ela (2012), “The Marketing of Innovations,” 12-week elective course co-developed for the MBA program, Witten/Herdecke University, Germany.
Veresiu, Ela (2011), “Target Wo[men]: Gender-Based Marketing Strategies,” 12-week elective course developed for the MBA program, Witten/Herdecke University, Germany.
“This course has completely transformed my approach to marketing.”
— Jacqueline Tsekouras, CED 2015
“Ela Veresiu is one of the best professors Schulich has. She was kind, well-prepared and always open to questions and explaining points deeper than the course objectives required. This was appreciated.” (Marketing Management, MBA, Fall 2018)
"Ela is the best professor ever!! She is the sweetest prof I ever had! She responds to emails in lightning speed. She can relate to all of us which no other prof can do. She's a kid at heart, and she was able to create an amazing class-room environment where everyone can be themselves. The class discussions were always engaging. Her passion for the subject was very evident." (Social Media for Marketing and Management, BBA, Fall 2017)
"Ela Veresiu is superbly knowledgeable and very passionate about the topics that are covered in this class. I wish we had more professors like her teaching at Schuilch." (Customer Experience Design, MBA, Fall 2016)
“Ela is a phenomenal instructor. By far, one of the best since starting university. She made the course relevant, interesting and relatable to today with a touch of history.” (Gender in Management, Undergrad, Winter 2015)