Teaching

I bring value to the MBA marketing classroom in at least three different ways. First, I create a vibrant learning community around the principle that business can be an extraordinary vehicle for positive change in society. Second, I focus on how a sustainable system for business and society can be designed. And third, I drive marketing concepts that shape business and policy across a wide variety of industries.

Ela Veresiu

I bring value to the MBA marketing classroom in at least three different ways. First, I create a vibrant learning community around the principle that business can be an extraordinary vehicle for positive change in society. Second, I focus on how a sustainable system for business and society can be designed. And third, I drive marketing concepts that shape business and policy across a wide variety of industries.



My forthcoming Marketing Gendernomics MBA course, © 2017 Ela Veresiu. 


Courses         Developed

Veresiu, Ela (2015), “Gender and Management,” 12-week elective course re-designed for the Liberal Arts and Professional Studies Undergraduate Program, York University, Toronto.

Veresiu, Ela (2012), “The Marketing of Innovations,” 13-week elective course co-developed for the MBA program, Witten/Herdecke University, Germany.

Veresiu, Ela (2011), “Target Wo[men]: Gender-Based Marketing Strategies,” 13-week elective course developed for the MBA program, Witten/Herdecke University, Germany.


“This course has completely transformed my approach to marketing.”

— Jacqueline Tsekouras, CED 2015


Student Voices

"I LOVE the professor's enthusiasm and broad knowledge of everything. She seems to know every company on the face of planet earth, past and present, what makes them strong or weak, and makes them different regarding marketing. And she seems to really really care about students' learning, performance, and feedback. Certainly one of the better professors I have taken this year. She has so much potential!" (Marketing Management, MBA, Fall 2016)

"Ela Veresiu is superbly knowledgeable and very passionate about the topics that are covered in this class. I wish we had more professors like her teaching at Schuilch." (Customer Experience Design, MBA, Fall 2016)

"The Instructor is one of the best that I've had at Schulich this year. Incredible, intelligent, personable and warm. Professor Veresiu maintained a welcoming academic environment and engaged with students like a friend would." (Marketing Management, MBA, Winter 2016)

"Ela is a very smart and enthusiastic professor. She always made sure we were engaged and understanding the content. She always answered questions that we had and made it very easy to participate. She was very helpful and is a really nice person." (Customer Experience Design, MBA, Fall 2015)

“Ela is a phenomenal instructor. By far, one of the best since starting university. She made the course relevant, interesting and relatable to today with a touch of history.” (Gender in Management, Undergrad, Winter 2015) 


Happening   Right Now