Teaching

I bring value to the MBA marketing classroom in at least three different ways. First, I create a vibrant learning community around the principle that business can be an extraordinary vehicle for positive change in society. Second, I focus on how a sustainable system for business and society can be designed. And third, I drive marketing concepts that shape business and policy across a wide variety of industries.

Ela Veresiu

I bring value to the MBA marketing classroom in at least three different ways. First, I create a vibrant learning community around the principle that business can be an extraordinary vehicle for positive change in society. Second, I focus on how a sustainable system for business and society can be designed. And third, I drive marketing concepts that shape business and policy across a wide variety of industries.



My forthcoming Marketing Gendernomics MBA course, © 2017 Ela Veresiu. 


Courses         Developed

Veresiu, Ela (2015), “Gender and Management,” 12-week elective course re-designed for the Liberal Arts and Professional Studies Undergraduate Program, York University, Toronto.

Veresiu, Ela (2012), “The Marketing of Innovations,” 13-week elective course co-developed for the MBA program, Witten/Herdecke University, Germany.

Veresiu, Ela (2011), “Target Wo[men]: Gender-Based Marketing Strategies,” 13-week elective course developed for the MBA program, Witten/Herdecke University, Germany.


“This course has completely transformed my approach to marketing.”

— Jacqueline Tsekouras, CED 2015


Student Voices

"Ela is the best professor ever!! She is the sweetest prof I ever had! She responds to emails in lightning speed. She can relate to all of us which no other prof can do. She's a kid at heart, and she was able to create an amazing class-room environment where everyone can be themselves. The class discussions were always engaging. Her passion for the subject was very evident." (Social Media for Marketing and Management, BBA, Fall 2017)

"I LOVE the professor's enthusiasm and broad knowledge of everything. She seems to know every company on the face of planet earth, past and present, what makes them strong or weak, and makes them different regarding marketing. And she seems to really really care about students' learning, performance, and feedback. Certainly one of the better professors I have taken this year. She has so much potential!" (Marketing Management, MBA, Fall 2016)

"Ela Veresiu is superbly knowledgeable and very passionate about the topics that are covered in this class. I wish we had more professors like her teaching at Schuilch." (Customer Experience Design, MBA, Fall 2016)

“Ela is a phenomenal instructor. By far, one of the best since starting university. She made the course relevant, interesting and relatable to today with a touch of history.” (Gender in Management, Undergrad, Winter 2015) 


Happening   Right Now